User Engagement and Retention Strategies in Practice

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Published: 2025-10-24
Keywords:
user engagement, retention strategies, brand community, digital transformation, performance optimization, stakeholder relationships

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Hui Chen
School of Economics and Management, Hainan Normal University, Haikou 571158, China
Ming Wang
Department of Marketing, Liaoning Normal University, Dalian 116029, China

Abstract

User engagement and retention have become critical determinants of organizational success across diverse professional domains. This paper examines contemporary strategies for fostering sustained user interaction and commitment through an interdisciplinary lens that encompasses digital platforms, professional practice evolution, and technological innovation. By analyzing engagement frameworks within contexts ranging from online brand communities to efficiency-driven operational systems, this research identifies core principles that transcend sector boundaries. The study explores multidimensional engagement constructs, including cognitive, emotional, and behavioral components, while examining how modern organizations leverage continuous innovation and adaptive methodologies to maintain user investment. Through systematic analysis of engagement metrics, measurement frameworks, and retention mechanisms, this paper demonstrates that successful engagement strategies share common characteristics of value creation, personalized interaction, and sustained quality delivery. The findings reveal that organizations achieving high retention rates implement integrated approaches combining technological advancement, responsive adaptation to changing contexts, and meaningful stakeholder relationships. This comprehensive examination provides actionable insights for practitioners seeking to optimize user engagement across various professional environments.

Article Details

Issue

Vol. 1 No. 3 (2025): 2025 International Conference on Artificial Intelligence and Advanced Algorithms (AIAA 2025)

Section

Articles

How to Cite

User Engagement and Retention Strategies in Practice. (2025). Journal of Sustainability, Policy, and Practice, 1(3), 225-236. https://schoalrx.com/index.php/jspp/article/view/42

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